Memphis Spine and Sport

Dr. Charles Hogan bought Memphis Chiropractic Neurology.

Project Goals:

  • Redesign the existing website to match the the branding of Dr. Hogan’s new business, Memphis Spine & Sport.
  • The site had to be mobile responsive
  • The site needed to have contact features such as input forms and click-to-call links and buttons.
  • Dr Hogan wanted to have his Google Business Reviews displayed on all pages of his site.
  • Dr. Hogan wanted to have analytics services integrated into the site.


We redesigned the site matching the color scheme of the site with that of the business logo and added new custom image assets. The layout applied parallax background images with text over-lays, creating a beautiful aesthetic for page and section headings.

A Custom form was created which serves as a lead generation tool. Form only asked the user to to input name, email, telephone number and schedule preference. A message pattern was then created so that the submitted message formed an intelligable sentence which was sent to the email address for the staff at the front desk.

This form was also implemented site wide in conjunction with a direct click-to-call button, giving visitor more than one option for connecting with the business. In addition to these features, Google My Business Reviews were set up through an API to display his best reviews on the website. The last piece of the project was to integrate analytics which was done with Google Analytics. And of course, it looks and works great on mobile and tablet, too.