Proofing is actually something that takes place throughout other steps of the process. Early on we’ll establish milestones for your project, each milestone being achieved via “approval” documentation. However, final proofing is also the very last stage in the process before we launch. It is here that the client is given adequate time to review the final product and revise any elements of content, design, or strategy. Often times, the process of proofing can spark ideas and decisions are hard to make. This is an excellent example of when A/B testing is appropriate.
Once the client has been given time to proof the final product and has approved deliverables, we’ll begin migrating our development build to a live staging server, which allows us to test our build one last time, live on the internet. Upon successful testing in the live staging environment, your project is then ready to launch.