Digital Strategy is a combination efforts across multiple online platforms meant to help marketers reach a targeted audience with relevant content. Delivering relevant content to users of such platforms as Facebook, Instagram and Twitter helps to increase brand awareness, improve SEO and provide additional analytics data, as well as engaging users which leads to higher conversion rates. Having a presence on Social Media has become another fundamental in the age of connected devices, and part of our job is to make sure your site is well integrated with your social feeds and follows and empower your content with social sharing.
Social Media isn’t the only aspect of Digital Marketing. The professional marketer needs access to tools for email lists and customer retention and engagement resources, known as a CRM. We build our projects with the ability to plug right in to existing lists with some of the most popular CRM services such as Aweber, MailChimp and even some of the bigger names like Infusionsoft. The tools allow you to to continue to engage your site visitors when they’re not on, or even thinking about your site. If you’re already using a CRM, we can probably integrate it, if you’re not already using one, we can work with your marketing team to find one that fits your business goals and help you build your lists and email blast content.