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Discovery is a unique part of the process in that it's the only part that begins before we even agree to work together. From the first contact, we'll be trying to gather as much useful information as possible, so communication is key here. We'll want to know more about your goals and what exactly you're trying to accomplish, if you aren't exactly sure, just let us know. We'll do our best to help you make that determination.
Once the project goals have been established, we take the information we've gathered and craft a proposal that will be made available to you. We'll set a time to meet with you to discuss the proposal and answer any questions you might have.
Proofing is actually something that takes place throughout other steps of the process. Early on we'll establish milestones for your project, each milestone being achieved via "approval" documentation. However, final proofing is also the very last stage in the process before we launch. It is here that the client is given adequate time to review the final product and revise any elements of content, design, or strategy. Often times, the process of proofing can spark ideas and decisions are hard to make. This is an excellent example of when A/B testing is appropriate.
Once the client has been given time to proof the final product and has approved deliverables, we'll begin migrating our development build to a live staging server, which allows us to test our build one last time, live on the internet. Upon successful testing in the live staging environment, your project is then ready to launch.
The development part of the process is where things start to get really exciting. After creating the content, crafting strategies and building a mock-up of how that will look and what the experience will be for the user, we then set out to make that model into something real.
At this point, the wheels should be well in motion on your project. By the time we start to develop, content should be created, assets and style guides should be established and layout should be proofed and approved. With these crucial points checked off the Development process is streamlined and delivery is usually just a week or 2 away in most cases.